Case Study / 2024
RED BULL:
THE PEAK PURSUIT
PROJECT BRIEF
Red Bull challenged Aerix Studio to capture a world-first high-speed downhill ski descent on the iconic Matterhorn face. The goal was to provide an immersive, cockpit-view perspective that traditionally-mounted cameras simply couldn't achieve, maintaining cinematic quality while traversing vertical drops at extreme speeds.
Client
Red Bull Media House
Role
Lead FPV Cinematography
Year
2024
140km/h
Average operational speed maintained during vertical descent.
5.3K60FPS
Uncompressed RAW capture for IMAX-ready high-fidelity output.
-25°C
Custom-built thermal management for lithium-polymer batteries.
CREATIVE EXECUTION
Every frame was meticulously planned using 3D flight path simulations to ensure the drone's silhouette never interfered with the athlete's visual line.
Aerix didn't just capture the action; they redefined how we see it. Their precision at 140km/h is unparalleled in the industry.
Felix Baumgartner
Project Lead @ Red Bull Media House
UNPRECEDENTED REACH
The "Peak Pursuit" campaign achieved over 12 Million views within the first 48 hours, becoming the most-watched FPV content in Red Bull's history. The project was awarded "Best Sports Cinematography" at the 2024 Visual Awards.
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